The Biggest Loser Club is very excited to announce the launch of its special, new Meal Replacement Program which includes a range of delicious Shakes, Soups and Meal Replacement Bars. The range is available from Coles and Woolworths stores nationally and will start appearing on your supermarket shelves during November 2008.
What are meal replacements?
Meal replacements are portion-controlled, nutritionally-balanced ‘meals’ that are used to kick-start your weight loss, get you back on track after a lapse, or break unhelpful eating habits, such as skipping breakfast, which can lead to weight gain.
They are specially formulated to be used in place of up to two meals a day, usually breakfast and lunch. When enjoyed in conjunction with The Biggest Loser Club Meal Replacement Program, they can help you achieve weight loss of up to 1kg a week, and typically more in the first few weeks.
Meal replacements have increasing support amongst the scientific community with several Australian and international studies backing their effectiveness. For example, in a recent study the CSIRO concluded that, “Meal replacement is equally effective for losing weight compared with conventional but structured weight-loss diets.” Other studies have proven them to be safe and, in some cases, more successful than traditional methods of weight loss.
About The Biggest Loser Club range
The Biggest Loser Club Meal Replacement range of Shakes, Soups and Bars are produced to meet the rigorous nutritional guidelines set by Food Standards Australia New Zealand (FSANZ). In addition to providing the essential nutrients you need, they are:
- Delicious and easy to use
- Portion controlled to maximise weight loss
- High protein, calorie controlled
- Fast and convenient for your busy lifestyle
- Available in a variety of delicious flavours
- Great value from only $3.29 a meal
Who are they suited for?
At The Biggest Loser Club, we recognise that weight loss isn’t one size fits all. What’s right for one member isn’t always the answer for another member, and using meal replacements really comes down to personal choice.
The Dietitian’s Association of Australia suggests that meal replacements are an option for people who have been struggling to change their eating habits. And, typically, we find that meal replacements are best suited to members who:
- Find making healthy choices stressful or overwhelming
- Don’t have time to cook or prepare healthy food
- Struggle to control their portion sizes
- Need a ‘holiday’ from their current program
- Have lapsed and need to get back on track
- Need to lose weight in time for a deadline
Free pass to establishing healthy habits
The goal of any good Meal Replacement Program is not to set up a life-long dependency on shakes. Instead, they are designed to give you the time and space you need to establish healthy eating habits.
That’s why each box of specially-marked Shakes or Soups includes a free 7-day membership pass to The Biggest Loser Club, valued at $12.45. The Club provides the support, education and motivation you need to help change your eating behaviours while following the Meal Replacement Program.
You can use your free membership pass to set up a new account or extend your existing account if you’re already a member.